PlayHub is an B2B Google Partnership Relationship Management (PRM) tool that manages Google Play Store partnerships.
Committed to shaping the partnerships workflows of tomorrow, supporting them with scalable and innovative solutions.
Delivering impact to 250+ core users and 1000+ users across other teams everyday.
Team (3): Designer, Head of Engineer, Product Manager
My Role: User experience design, User experience interface design, prototype, visual design
Tools: Figma
Scope of work
✔ Product Vision
Provided guidance on project workflow to achieve the best possible project outcomes within tight timeline, and development constraints.
✔ Designs
Lead the designs based on user goals and challenge stakeholders with innovative UX proposals.
✔ Development
Analyzed the designs post-production and provided support for QA and redesign if needed.
Users want a new PRM feature that provides a centralized location to track and plan partners' progress.
Previously, tracking was inefficiently managed in a spreadsheet.
The aim is to consolidate partners information into a single platform.
02. UX Improvement
User data analysis revealed many areas for improvement. I collaborated with a product manager and engineer to develop solutions.
Problems
❌ Data Inconsistency and Errors
The spreadsheet-based PRM lacked a centralized data repository, leading to data inconsistencies and errors.
❌ Manual Processes
Manual data entry and repetitive tasks resulted in inefficiencies and reduced productivity.
❌ Does not Scale
Team growth creates scaling issues due to a lack of structure, potential duplication, and data fragmentation.
Solutions
💚 Improved Data Management
Centralized data management eliminated inconsistencies, improved data quality, and facilitated accurate reporting.
💚 Increased Productivity
Automation reduced manual tasks, freeing up time for strategic initiatives.
💚 Scalability and Flexibility
The redesigned tool accommodated growth and changes in partner relationships.
03. UI Design
I leveraged and redesigned while using Google’s design system components to address users needs while aligning with business requirements.
04. Old Screens
Old designs used to be hosted on a spreadsheet.
Goal as the main designer was to take this spreadsheet and redesign it to an internal tool while having very little knowledge of the tool and no product requirements.
I had to set up a lot of calls with the product manager to map out the requirements and to better understand the tool.
Blurred for privacy
05. Launched Designs
PRM Internal Tool
Redesigned for better data management making it easier to scale as well as increased productivity with 100% adoption rate.
Graph
To show partners’ progress in relative to actual and forecast earnings.
Empty & Add
Designed how it looks like when its empty and added CTA for add flow.
Edit
Designed out how it looks like when users edit the information.
Timeline Design
The combo of high level visual overview and detailed table view enable users to scan for info easily.
06. Reflection
As the team operates as a startup, I effectively managed the intricacies and ambiguous design requirements while successfully delivering designs with 100% adoption rate.
Since design deliverable are often expected with days, I had less time to iterate and gather feedback If I has more time, I would prioritize peer feedback.
Navigate to the next project
Roger that, Captain. Setting course for the next project. Fasten your seatbelts and prepare for warp speed!