Tool Overview
Tool Overview
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PayPal is a financial service with over 337 million active users and an overall 54.48 market share in 2020.
They are invested in a brand refresh to stay competitive, attract new customers, and strengthen its position in the market.
Team (3): Designers , Copywriters, Product Managers, Leadership, VP
My Role: User experience design, User experience interface design, visual design
Tools: Figma
Scope of work
✔ Collaboration
Collaborated directly with clients to create a holistic user experience within the website & mobile app by redesigning key pages that are viewed from 350k to 20m visitors each month.
✔ Design
B2C project within 3 months before launch ramping up designs during a brand refresh within a strict design system.
02. UX Improvement
Based on the discussion with clients, they are worried about outdated designs and lost of relevance.
Problems
❌ Outdated Designs
Security and reliability remained essential, but the visuals needed an update for a more modern user experience.
❌ Loss of Relevance
The brand image feels outdated and doesn't resonate with current customer preferences or industry trends.
Solutions
💚 Visual Refresh
The brand image feels outdated and doesn't resonate with current customer preferences or industry trends.
💚 Redefine Brand Identity
Develop a clear and concise brand message that resonates with the target audience.
03. UI Design
Ensured brand consistency across the project by utilizing PayPal's revamped design system, including its established color palette and typography.
05. Old Screens
PayPal wants to evolve as a business and make it more recognizable and memorable through the brand refresh.
The old designs were considered outdated and irrelevant.
06. Launched Designs
I collaborated with key stakeholders (visual designers, product managers, and clients) to ensure cohesive and consistent high-fidelity mockups aligned with the new design system.
Web Version
Visual Design
Leveraging the established design system with its intricate brand shapes and colors by populating layouts with UI and imagery that matches the copy.
Mobile Version
UI
Choosing UI elements that visually communicate the concepts of sending and receiving money
Imagery
Matching UI and imagery to create a cohesive experience that complements the copy
Soild Colors
Balancing between solid colors and imagery to create a strong brand identity with clear information hierarchy
07. Reflection
This project reinforced the importance of balancing visual appeal and multiple design iterations to ensure optimal user experience. Working within a well-defined design system also streamlined development and ensured brand consistency.
Navigate to the next project
Roger that, Captain. Setting course for the next project. Fasten your seatbelts and prepare for warp speed!
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Connect with me: LinkedIn, Email, Resume!
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