Tool Overview

AndroidHub caters to the needs of over 200+ users, providing them with valuable insights into Google's relationships with its partners in the context of tracking Android software licensing deals.

Committed to building a CRM Client Relationship Management tool for all partners audiences working with Android in one internal tool.

Team (3): Designer, Head of Global Partnership Tools, Head of Engineer

My Role: User experience design, User experience interface design, prototyping, visual design

Tools: Figma, Google Sheets

Scope of work

✔ Discovery Work

Collaborated with Head of Global Partnership Tools to scope our designs requirements.

✔ Designs

Provided expert-level guidance on product workflow and designs mocks to ensure the best project outcomes given the tight deadlines, loose requirements, and client constraints.

✔ Development

Performed thorough post-production design reviews to ensure quality and adherence to user needs.

01. Problem Statement & User Flow

Many users expressed the need for having a Client Relationship Management (CRM) in one internal tool.

02. UX Improvement

I discovered 3 user problems and strategized solutions to ensure it met users and business needs.

Problems

❌ Data Inconsistency

With multiple users and third-party apps, ensuring consistent and accurate data entry across partnerships can be difficult.

❌ Complex Workflows

Difficulty collaborating with stakeholders on deal negotiations and approvals.

❌ Manual Processes

Manually entering complex deal details for each third party app is time-consuming and error-prone.

Solutions

💚 Standardized Data Entry Forms

Implement pre-defined fields to ensure data accuracy and consistency.

💚 Automated Workflows

Enable secure document sharing and implement built-in communication features for discussions on specific deals.

💚 Integration of CRM

Integrate the third party apps into one CRM to streamline workflows.

03. UI Design

I leveraged and redesigned while using Google’s design system components to address users needs while aligning with business requirements.

04. Old Screens

Old designs used to be hosted on multiple third party applications such as Salesforce. I referenced those apps and did a brainstorming session with Google Leadership to define design requirements and iterate on designs.

05. Launched Designs

Unified CRM Platform

Designed a centralized, user-friendly internal tool to harmonize data previously scattered across multiple platforms, enhancing team efficiency.

Landing Page

Collaborated to Google Leadership to design out the landing page. Kept it simple with easy access to Android Deals.

Landing Page Evolution

This collection presents the iterative designs process for the landing page. I explored a wide range of options, ultimately prioritizing simplicity and user experience based on Google Leadership and other stakeholders' input.

The Process

The deal formation process was fragmented across multiple platforms, leading to inconsistencies and user frsutration. I did the redesign to streamline the process centralizing data entry and standardizing forms to enhance accuracy and user experience.

Standardized Forms

Implement pre-defined templates for common deal structures to reduce manual input.

06. Use Cases & more

Continued Support

Collaborated with the team to deliver 20+ use cases, resulting in a 15% increase in product efficiency.

Data Analysis/Visualization

Offer a visual timeline of deal stages for intuitive tracking and in-depth deal analysis through table views

Notes Widget

Designed built-in communication features for discussions on specific deals.

Integrated Google Sheet

Deals too complex for the tool are designed in Google Sheets with engineers embedding it into the tool.

07. Reflection

This project contributed significant growth to me as as a designer as I led design efforts, collaborating with leadership and engineers.

Ad hoc design requirements became a learning experience, honing my ability to prioritize, iterate quickly, and find creative solutions within time constraints.

Navigate to the next project

Roger that, Captain. Setting course for the next project. Fasten your seatbelts and prepare for warp speed!

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Connect with me: LinkedIn, Email, Resume!

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